Urbanhive is a young & thriving start-up based in Münster, Germany, driven by a bold vision: to bring the magic of nature into our homes and at the heart of our daily lives using smart technology.

We partnered with Urbanhive to support the launch of their homefarm — a cutting-edge smart wall garden that empowers people to grow their own greens, herbs, or even mushrooms at home. Central to this launch was a campaign built around the inspiring motto: "Grow the Change."

‍With a green revolution in mind, we crafted bold, eye-catching graphics and illustrations inspired by the spirit of environmental activism. Drawing from the energy of protest signs, these visuals became a unifying thread across all touchpoints — from merchandise and ads to packaging — creating a campaign that is as impactful as it is memorable.