Where Science Meets Human Potential

‍Strategy: Steffen Stäuber
Creative Direction: Steffen Stäuber, Hannes Beer
Design: Hannes Beer, Eva Finkbeiner, Michelle Pientka
Motion Design: Daniel Schreiber

Interior: S+CO

Film + Photography: Wes Kingston

Holon is a cutting-edge health and performance center located in Glasgow’s vibrant West End. Combining advanced recovery technologies, movement classes, and functional medicine consultations, Holon offers a holistic approach to optimizing health. With tailored recovery and performance protocols, they collaborate with professional athletes across football, rugby, boxing, and MMA, working alongside sports scientists, physiotherapists, and medical directors to unlock peak potential.

Our collaboration began at the foundation, shaping a brand that bridges the rigor of science with the dynamic world of sports performance. The goal was to create a visual identity that speaks not only to elite athletes but also to anyone ready to take ownership of their health, body, and mind.

In a wellness industry often saturated with feel-good imagery, we intentionally chose a quieter path. By stripping away distractions, we crafted a minimal, understated aesthetic that puts the individual and their well-being at the forefront. The result is a brand identity that harmonizes Holon’s dual focus on science and humanity.

This balance of precision and warmth is reflected in every detail—from the clean, cohesive layout principles to the thoughtfully designed iconography. Every element is carefully structured to ensure clarity, consistency, and an enduring sense of purpose. Holon’s brand doesn’t just stand out; it stands for something: empowering people to push their boundaries and embrace their full potential.
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